Friday, 31 July 2009

Supermodel Gisele Bundchen to do London Fog fall campaign

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Iconix Brand Group announced that international supermodel, Gisele Bundchen will appear in its London Fog brand's fall marketing campaign. The multi-media marketing campaign will debut in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online.

Bundchen poses seductively in only a London Fog coat appearing noticeably pregnant. This is the first campaign the supermodel has appeared in since news of her pregnancy broke. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer, Nino Munoz at Smashbox Studios in West Hollywood in mid July.

Dari Marder, Chief Marketing Officer, London Fog, commented, "Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very fitting image for this timeless brand." Marder added, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."

Bundchen wears London Fog outerwear in the campaign. Additional London Fog products featured in the campaign include cold weather accessories, footwear, handbags, luggage, home, eyewear and umbrellas. The collections are available at better department stores such as Macy's and online at londonfog.com.

Iconix Brand Group


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Wednesday, 29 July 2009

Bonnie Wright & Max Rogers lend their support for ethical fashion

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Harry Potter actress Bonnie Wright and Model Max Rogers have turned out to show their support for Pure London’s ethical brands. Bonnie Wright, who plays Ginny Weasley in the Harry Potter movies, will be hosting the MADE-BY stand, along with other teen acting sensation Georgia Groom. MADE-BY is a not-for-profit labelling organisation which works with fashion brands to make sustainability common practice. Bonnie is a rising style icon and keen fashion enthusiast who is eager to show her support.

‘I’ve always been very interested in fashion, but it is extremely important to me that the social and environmental issues associated with the production of fashionable clothing are addressed.

MADE-BY carries out really important work in transforming the fashion industry and I am thrilled to support the organisation and help raise awareness of these ongoing issues.’ Commented Bonnie.

Max Rogers, model and ambassador for Pure London’s exhibitor, Environment Justice Foundations (EJF), will be guiding ethical walks at this seasons show. Shot on the cover of GQ Style magazine last year with Tom Ford and staring in the mainline D&G campaign with Mario Testino, Max will be at the show to support the organisation.


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SONA SWISS celebrates Raksha Bandhan

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The festival of Raksha Bandhan holds immense significance in India and the custom of celebrating the festival with sacred thread of protection embellished with the love and affection of a sister for her brother. Rakhi strengthens the bond of love between brothers and sisters. To reinforce the bond, SONA SWISS has specially designed and crafted Rakhi made of 24K Gold Leaf Flower.

SONA SWISS 24k gold flower collection which includes 24k gold rose, 24k gold carnation, 24k flower bouquet for a stunning centre piece. Sona Swiss has introduced whole new range of 24k gold flower hair accessories and 24k Brooch.

SONA SWISS products are handcrafted & have been specially created using traditional goldsmith's skill combined with the latest patented 3D Art Technology. All Sona Swiss products are made of pure 24 carat Gold leaf with a purity of 999.9 in thousand.


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Tuesday, 28 July 2009

Reliability is good for business for fashion retailer sector – CPM

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Reliability is good for business - 1,000 brands from 26 countries present their 2010 Spring/Summer collections at the 13th CPM – Collection Première Moscow Strong demand for information still present in Russian garment retail Attractive sales markets with potential are more in demand today than ever before. This also applies to the international garment industry.

Russia is still among the countries that look forward to a bright future based on the economic forecasts. Russia experts agree:Anyone wishing to benefit from tomorrow's economic upswing should lay the fundamentals for his business today. With their first participation at the 13th CPM – Collection Première Moscow, the German premium label Marc Cain delivers a clear statement to the Russian market: 'Marc Cain is betting on markets with potential," explains Distribution Director Norbert Lock. "While we do already have numerous customers in Russia, it is a good time to expand our customer base. We are swimming against the current. Russia remains an important market and CPM is an ideal platform for presenting our label and reaching out to new customers from across the country."

New exhibitor Marc Cain is one of approximately 1,000 labels from 29 countries that are participating in the upcoming CPM from 6 to 9 September 2009 at the Expocentre Fairgrounds in Moscow. Eastern Europe's leading international fashion trade fair offers visitors an extensive and transparent overview of the current trends for the next season in the areas of womenswear, menswear and kids fashion, lingerie, leather and fur garments, bridal and evening fashion, young fashion, casual wear and accessories.

In the light of the current market situation in Eastern Europe, a platform such as CPM is more important than ever. The demand for information, especially from the Russian garment retail trade, and the search for practicable ways out of the crisis, are at the forefront of every retailer's consciousness in these weeks. For this reason, CPM organiser Igedo Company, in cooperation with the Russian retailers' association A.P.R.I.M., has intensified the programme of the Russian Fashion Retail Forum. In roughly 20 seminars and workshops, Russian and international industry experts will share information on current topics from the fashion world. Naturally, several of the events also deal with the current economic situation and show possible solution approaches.





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Monday, 27 July 2009

Katydid girls clothing line creates punky phrases

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In addition to her successful women's clothing, handbag, and accessories label, designer Katy Messersmith introduces girls' T-shirts and tanks to the Katydid Collection brand this summer.

"My women's tops have been such a big hit, that a matching children's collection was a natural step," says the 32-year old Texas native. "Whether a little girl wants to match her mom, or just stand out on the playground, these styles are perfect for fashion-savvy kids."

The designs are a mini version of Katy's wildly-popular women's tattoo-inspired tees and tanks. The tops feature popular motifs - crosses, crowns, fleur-de-lis - embellished with clear and colorful crystals. Some styles also include punky phrases such as "Rock Angel" and "Rebel at Heart" in bold lettering across the front.

Currently, the collection has ten tees and five tanks for little girls' size four to ten. Each cotton tee, is machine washable and made in the USA.
Katydid Collection
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Saturday, 25 July 2009

Monsoon brings hot styles in vogue

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Ever thought that getting wet in the heavy downpours will also be fun? Saggy clothes and wet boots are a part of the monsoon, but right choice of accessories, will help to dodge the puddles and give a trendy look.

Any clothing ranging from tops, skirts, and dresses will go with the season, while a knee length costume along with a colored pair of leggings would best sustain the monsoon sprit.

Vibrant shades of indigo, red, green and blue are the designers’ choice for monsoon. Along with it, electric shades of bright green, orange, and pink also complement.

It is best to avoid fabrics like chiffon, and crepe as getting wet might affect its quality. The right combination of colorful accessories makes the monsoon attire all the more appealing.

Aqua colored glass beads, and funky translucent bangles make the match for monsoon clothing. Beautiful bracelets, earrings, and neck pieces made of plastic, rubber, and acrylic make a trendy fad.

Click here to read the complete article.



Fibre2fashion News Desk - India



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Friday, 24 July 2009

Glam Dolls' Life: Fashion and Beyond

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"Supermodels' face's from the past"

Abstract

This is a compilation of research that gives us a quick peek about how the fashion industry was literally tamed by some of the most notoriously gorgeous faces in the history of fashion.

It shows how the supermodels gradually transformed themselves from being "mere cloth hangers" to being the "trend setters" thereby giving fashion of there era a new dimension altogether.


Introduction

Some time back supermodel Claudia Schiffer famously said that the 'supermodel culture' is dead. Schiffer also said that supermodels like herself, Naomi Campbell and Cindy Crawford 'don't exist anymore'. The German model blamed the film and the pop stars for stealing the status of fame and international recognition which was once possessed solely by supermodels. And this is where the inspiration of this research work comes from.



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Wednesday, 22 July 2009

myWallaby introduces Agile Bag for girls ages 3 to 9

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myWallaby Limited has launched its website and is now selling the myWallaby Agile Bag, the first bag for girls ages 3 to 9 that serves both as a purse and doll carrier.

myWallaby Limited bags are made in the USA from the finest materials. Each purse contains over 50 individual pieces of fabric and accessories. myWallaby spent over a year and a half designing and developing the Agile Bag, the first girl's bag designed specifically to serve both as a purse and doll carrier. Its patent pending design enables it to be converted from a purse to doll carrier in just a matter of seconds. Once in carrier mode, it can accommodate a variety of dolls, ranging in size from 12 to 18 inches.

myWallaby will start shipping the Agile Bag during August 2009.

"We are excited to finally debut the myWallaby Agile Bag. My wife and I have worked hard to make sure the bag is designed with the features and quality that today's girls demand," says Eric Hildenbrand, the company's co-owner.

"After seeing so many girls around NYC with their dolls tucked under their arms, stuffed into backpacks or even into shopping bags, we knew we could create a product that would help girls transport and display their dolls in style," added Myriam Hildenbrand, the company's other co-owner.

Mr. Hildenbrand went on to state: "What really sets the myWallaby Agile Bag apart from others is that it is designed to carry a doll facing forward in an expandable pocket that resembles a real Wallaby pouch."

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Tuesday, 21 July 2009

Create your own signature collection with Harumika

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Be it flirty florals, subtle hues or breathtaking brights, the world of young girls will be transformed into a fashion fantasy that can unfold anytime, anywhere. Bandai America Inc introduces a new fashion design activity, Harumika, which allows girls to create stylish outfits using swatches of signature, ready-to-use fabrics. Styled around a three-dimensional dress form that locks the look in place using a patent-pending Style Lock System with no sewing, gluing or cutting required, girls can create a new design every time.

"Girls today are incredibly trend conscious and fashion forward. Harumika provides an exciting and fun way for girls to express their creativity and experiment with designing fashions that are personalized and unique," said Danielle Armbrust, director of marketing, Bandai America Inc. "Harumika is a whole new way for girls to play!"

Harumika is currently rolling out on shelves at Toys "R" Us and Target stores nationwide. Harumika's Fall line will include a variety of fashion forward fabrics to allow girls to create their own fashion collection.

• Harumika Style Starter Sets - includes dress form, stylus tool, fabric swatches, fashion accessories, and fashion stickers; six fashion themes to choose from
• Harumika Style Accents Set - includes three fabric swatches and a charm bracelet; eight fashion themes to choose from
• Harumika Super Style Accents - includes six fabric swatches and a charm bracelet with two charms; three fashion themes to choose from
• Harumika Designer Dress Form Sets - includes two uniquely decorated dress forms with, stylus tool, fabric swatches, fashion accessories, and fashion stickers; three design themes to choose from
• Harumika Fashion Show & Go Sets - includes dress form, stylus tool, formal dress length fabric swatches, fashion accessories, fashion stickers, a fashion tote bag and a sparkling beaded handle that can be worn as a bracelet; three design themes to choose from
• Harumika Runway Showstopper Set - includes pink dress form, stylus tool, exclusive fabrics, accessories, fashion stickers, two Harumika charms, USB camera with tripod stand, and fashion show packaging that turns into a runway stage

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Monday, 20 July 2009

A new online lingerie & beach wear store for international market

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Bedazzled Lingerie.com launch a brand new international website featuring 1000's of sexy lingerie designs, gorgeous swimwear and slinky summer dresses. Their online store collection features Elegant Moments lingerie, Ujena Swimwear brand and Kama Sutra body products.

Bedazzled Lingerie.com have catered for all sizes and shapes with plus size lingerie for women as well as intimate lingerie for men. There is a large range of sheer lingerie, exotic lingerie, leather lingerie, baby doll, bra sets, bustiers, camisoles, shorts, teddy's and thongs to choose from.

Customers will also find delicate rhinestone jewellery, sheer stockings, exotic pantyhose, leggings, tights, bodystockings, feather boas and fantasy costumes for the more daring.

Bedazzled Lingerie.com's clothing range includes gorgeous party dresses in both maxi dress style and cocktail length, beach cover-ups, resort shirts, drawstring pants, sexy skirts, teeny shorts, sarongs and sheer shirt dresses. Customers will be able to find all year round buying for their summer and spring wardrobes plus for those tropical holiday vacations.

The new online lingerie and beach wear store caters for the international market with deliveries orginating from the USA. Purchasing intimates online has never been easier for customers at Bedazzled-Lingerie.com with affordable garment pricing and world wide delivery.

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Saturday, 18 July 2009

Bikini confidence is always in style

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Women across the country, including celebrities like Kim Kardashian, have been feeling and looking their bikini-best thanks to the NIVEA "Good-bye Cellulite, Hello Bikini Challenge," the four-week, holistic program combining fitness, nutrition, style and NIVEA's Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence.

Now, with beach season in full-throttle, NIVEA Good-bye Cellulite will partner with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV's "It's On with Alexa Chung" to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV.

A Busy Bikini Summer
These activities bookend a busy bikini season for NIVEA's "Good-bye Cellulite, Hello Bikini Challenge." Kicking off in April, the brand hosted a Miami beach-side event where the largest gathering of bikini-clad celebrants formed a human alphabet to spell out the word "NIVEA." The following month, NIVEA and celebrity swimsuit designer Shay Todd hosted a Memorial Day Weekend backyard Bikini Bash in Malibu, CA. Featuring celebrity guests including Challenge participant Kim Kardashian, the event further encouraged women to say goodbye to their cellulite this summer

"We are thrilled that so many women have been taking the NIVEA 'Good-bye Cellulite, Hello Bikini Challenge' and seeing such great results," said Nicolas Maurer, Vice President, Marketing, Beiersdorf USA, Inc. "Our goal with the challenge has been to get women feeling better about their skin by helping to improve its appearance, so women can fully enjoy the summer and their bikinis."




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Friday, 17 July 2009

Wickedelic on lookout for talented British lingerie designers

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Buying British is Best! This is the proud boast of online and mail order lingerie firm Wickedelic Lingerie, as they appeal to talented UK lingerie designers to contact them with their new styles.

The retailer, which specialises in bedroom and special occasion wear, has seen tremendous growth over the past two years, and believes the time is right to give a retail home to the very best UK lingerie brands, which are less well known than they should be. They are therefore inviting British firms to contact them with their latest lines, with the very best taken on and promoted heavily through the retailer’s high profile marketing campaigns.

Senior Buyer, Sonia Jeffrey said: “The credit crunch has hit small British lingerie firms hard, and many are struggling to find a route to market for the lines they have spent months working on. We’re excited to offer this great opportunity, and do our bit to re-ignite the economy by showcasing the very best of British lingerie.”
Wickedelic Lingerie





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Thursday, 16 July 2009

Sexy Scarlett Johansson models for Mango campaign

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Mango has presented Scarlett Johansson as the face of our Autumn/Winter ’09 campaign in the Hotel AC Santo Mauro in Madrid. During the one-to-one interviews given to the national and international media, Scarlett was said to be delighted to collaborate with us.

MANGO chose the beautiful actress as the image for the campaign for her extraordinary personality, which embodies the ideal of the urban, enterprising, daring woman that we target. Johansson is the epitome of an elegant, sensual woman who is at the same time both creative and inquisitive, and always aware of the latest fashion.

During the photo shoot, which took place in Los Angeles, Scarlett posed in our new designs for the next season. She was radiant and sensual in the lens of the renowned photographer Mario Sorrenti, with styling advice from MANGO’s Creative Director and Board Member Damián Sánchez. Hair and make-up were by Bob Recine and Aaron de Mey respectively.

With her well-established career, Scarlett has shown great versatility in all of her work, playing a wide range of different characters. Her talent has been recognised by such prestigious directors as Woody Allen, Christopher Nolan, Robert Redford, Brian De Palma and Sofia Coppola.

This season, the MANGO woman is given even greater power and strength with the incorporation into her wardrobe of clear references to the 1980s. The shoulders are emphasised in suit jackets and outerwear, while the silhouette remains narrow on the bottom half. Skinny-fit trousers, leggings and pencil skirts are key items.




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Monday, 13 July 2009

Per Se unveils fall collection & expands into CT, NJ, & NY markets

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Women rushing from the office to the beach and back again this summer will cherish knowing that - beginning today - they can make a one hour appointment with Per Se to get their fall wardrobe in order well in advance of the season! Per Se, a contemporary, upscale clothing line designed for busy, stylish women, has just unveiled its Fall 2009 collection in showrooms and trunk shows across the U.S.

The new collection will be shown by appointment only, from July 16th through September 17th, and can be previewed on the runway at http://www.persecollection.com/fall2009/runway

"This truly is my favorite Per Se collection, to date," said Bill Rondina, Founder, CEO and Chairman of The Connaught Group, the creators of Per Se. "The must-haves this season include glamorous capes, fifties-inspired dresses, and structured garments that are showcasing exposed zippers to embellish and accentuate the natural lines of a woman's body."

"Women will want to stock up on scads of skinny leggings, sweater dresses, double knits and loads of accessories. To kick it up a notch, we also recommend investing in a modern art-inspired piece this season. By wearing something Mondrian-inspired, featuring architecturally-shaped details, our clients are sure to look stylish, unique and ready."

In all, Per Se's designers have come up with over 250 unique pieces, ranging in size from 0 to 16, that work both separately and in unison to give women the most exciting wardrobes possible for their money. For a full listing of the Fall trends forecasted by Per Se's design team, along with images of the Fall collection, visit: http://www.persecollection.com/fall2009/looks

Through its direct sales business model, Per Se is able to offer women couture-quality clothing at extremely competitive prices not possible in stores. The line is sold four separate weeks a year, through private, one-on-one appointments in consultants' homes or in one of Per Se's showrooms in NYC, Dallas, Houston, San Francisco, Chicago, or Chevy Chase, MD. This business model is proving to be quite popular with high-profile women looking for smart ways to refresh their wardrobes. Indeed, executives from diverse corporations such as Bloomberg, General Electric, Sotheby's and JPMorgan Chase choose to shop with Per Se due to the quality wardrobes they achieve alongside the highly personalized service they enjoy with their Per Se wardrobe stylist.





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Holli Gibson wins Children’s Wear Category for the Rising Star Award

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LamanBlu by Holli Gibson is the winner of the Children’s Wear category for the Rising Star 2009 Award. The Rising Star is awarded to an outstanding designer by The Fashion Group International, Inc. The field was narrowed from 27 finalists to 10 category winners.


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Category winners will participate in the prestigious Rising Star Fashion by Design runway gala, the biannual signature event orchestrated by Fashion Group International of Denver, on October 23, 2009. “I am honored to be chosen as the category winner for Children’s Wear. Fashion Group International has such a wonderful reputation and history in the industry,” says Holli Gibson.

Designers will present their collections in this runway gala at Mercedes-Benz of Westminster, the presenting sponsor. The event, which will include silent and live auctions, benefits FGI’s scholarship and educational outreach programs.

FGI is a global non-profit where fashion industry professionals connect, create and move the fashion industries – apparel, accessories, beauty and the home. The first non-profit fashion organization that now boasts 6,000 members worldwide originally became a force in New York City, the organization’s headquarters. Helena Rubenstein, Eleanor Roosevelt, Edith Head and others with early New York fashion careers are responsible for FGI’s founding.

The concept of Fashion Group International began originally in New York in 1928 when 17 women, gathered by Edna Woolman Chase, Editor-in-Chief of Vogue, met for lunch in a modest midtown New York restaurant. They had three things in common: Each held a job of consequence in the business of fashion, each held all the others in high regard and together they held a belief that fashion needed a forum, a stage, or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in that business.




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Sunday, 12 July 2009

LG Fashion to enhance Lafuma brand image

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The Lafuma Group has recently signed an Agreement to assign Trademark Rights for the territory of South Korea with its licensee LG Fashion Corp.

LG Fashion Corp is one of the largest fashion companies in Korea and has successfully worked with the Lafuma brand in Korea since 2005.

The Lafuma Group and LG Fashion Corp basically agreed on pursuing their joint effort in maintaining and enhancing the Lafuma brand image, collaborating on marketing and merchandising strategy.

This Agreement strengthens relationships between the Lafuma Group, an international group with well-known trademarks on the outdoor market worldwide, and LG Fashion Corp., one of the most influential partners on the Asian market, offering LG Fashion a solid base for developing more consistent marketing strategies with the Lafuma brand and long term perspectives.
Lafuma Group




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Friday, 10 July 2009

Swimwear World unveils stylish bathing suits collection

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The new online store, Swimwear World, has unveiled their latest stock of luxury swimwear from the world's top designers. These collections of sophisticated and fashion-forward swimsuits push style boundaries, offering trendsetting beach-goers plenty of chic options for the upcoming summer months.

From tiny bikinis to striking mono-kinis, Swimwear World's new selection of stylish bathing suits are guaranteed to please the fashionable set looking for effortless warm weather style. Swimwear World's new assortment of designer bathing suits comes from luxury beachwear labels Aqua Di Lara, Agua De Coco, Kymare, L Space, Chico Di Stefania D., Red Carter, and Qiss Qiss.

Each line carries its own individual vision and design concept, affording women of varying shapes and style preferences a variety of beachwear choices. Swimwear World's new stock provides the perfect opportunity for women to define their summer style. Agua De Coco is one of Brazil's most precious swimwear labels, garnering praise from the press since their San Paolo fashion week debut in 2002.

Swimwear World features designer Liana Tomaz's latest creations that showcase the brand's creative yet chic design philosophy at its best. Featuring understated bikinis with interesting cuts, complex braiding and gathering, and unique metal and leather detailing, Agua De Coco's new bathing suits define unfussy sophistication. Perfect for a glamorous boat ride, beach sports, or swim in the ocean, Agua De Coco's line is for the uninhibited woman who wants it all. Aqua Di Lara's designs have been lauded for their innovation and sophistication.

Incorporating trends right off the European runways, Aqua Di Lara success is a result of designer Reyhan Sofraci's commitment to pushing the boundaries of swimwear design; creating gorgeous swimsuits that stand far apart from typical bathing suit fare. Aqua Di Lara's new collection will not disappoint. Playing with gathered fabric, structural cuts, and the brand's signature square cup, Sofraci has created an army of beautiful striking mono-kinis, sophisticated two-pieces, and risqué bikinis.



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Thursday, 9 July 2009

Aussie hip diaper bags for US mothers

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Australia's Award Winning Chic Diaper Bags Are Now Available in the United States at isokiusa.com, these sought-after baby bags are popular with mom's thanks to a very clever design and the modern styles coordinating each 4 piece diaper bag set.

Isoki introduced the popular Reversible Baby Bag to Australia in 2007 and have established themselves as a leader in the baby bags and accessories market by offering ideas and practicality never before seen in a diaper bag.

"We are very passionate about mothers, and parents in general, not having to forgo their individual style and independence," said Toni Startari, co-founder of Isoki. "This is why we came up with our innovative range of products."

Isoki's Chic Diaper Bags come in three different styles. The baby bag, the hobo bag and the saddle tote bag. While each unique style share similar features, the baby bag includes a zip-off bottom for extra storage.

The baby bag is generous enough to carry everything a baby and mother may need. Plus, inside each bag is a coordinated double-sided storage satchel, insulated cooler bag and large padded change mat that can be removed and used independently for those quick trips to the shop.

Other features of these versatile diaper bags include an adjustable shoulder strap, six large accessible pockets and metal feet to protect the base from hard or wet surfaces.



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Wednesday, 8 July 2009

Candie's outfits sexy Spears for ‘Radar’ video

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Iconix Brand Group Inc announced it will continue its partnership with international icon, Britney Spears, for its Candie's brand, which is exclusively sold at Kohl's Department Stores. Spears, who is one of the best-selling female recording artists in the world, will appear in Candie's fall 2009 television, print, online and in-store advertising campaign. Spears recently appeared in the junior brand's spring print and online marketing campaign, which launched with a full size, limited edition, pull-out poster.

Leveraging its partnership with the international mega-star, Candie's outfitted Spears for her new music video, "Radar" and will use footage from the music video for its fall television commercial. The music video features Candie's apparel, footwear, jewelry and accessories available exclusively at Kohl's Department Stores. The television commercial will debut later this summer and the print campaign will premiere in September issues of fashion, entertainment and lifestyle magazines.

Commenting on her "Radar" video, Britney Spears stated, "I was so excited to wear Candie's in my 'Radar' video. I especially loved their jeans and cute dresses which were perfect for the theme of my video."

Dari Marder, chief marketing officer, Iconix stated, "After the overwhelming excitement surrounding Britney's spring Candie's campaign, we decided to make our fall campaign even bigger and better. In addition, to our new television commercial, Britney's fans will also get to see her rock her Candie's outfits in her new 'Radar' video. Britney chose the looks from our new collection that she felt best represented her style."


The music video and television commercial features Spears who becomes intrigued by a handsome player at a polo match who ultimately gets caught in her radar.

The print campaign was created by the Iconix in-house marketing team. The television commercial was shot by famed director, Dave Meyers and the print campaign was shot by fashion photographer, Matthew Rolston. The campaign was shot in Santa Barbara at a private estate complete with its own polo field and horse ranch.




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Tuesday, 7 July 2009

Arm Candy to the stars debuts at Pure London

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Making her debut at Pure London this August, Alison Van Der Lande will be showcasing her stunning range of designer handbags. Recently picked to take part in the ‘Made in Britain’ exhibition at the Tassen museum in Amsterdam, the range will sit alongside designers such as Vivienne Westwood, Alexander McQueen, Stella McCartney, Lulu Guinness, Paul Smith and Anya Hindmarch.

Designer Alison Van Der Lande commented ‘I am thrilled to be taking part in this exhibition, it is wonderful recognition after only 5 years in the luxury handbag and luggage business, of what our brand and bags have achieved. To appear alongside such established designer names is an honour.’

The Spring Summer 2010 collection will consist of beautiful leathers in colourful designs from evening clutches, glamorous statement bags, everyday handbags and beautiful travel bags. There is a bag to suit everyone, for every occasion.


The collection is adored by celebrities such as Victoria Beckham, Charlize Theron, Ben Stiller, Jennifer Aniston, Cat Deeley, Gok Wan, Sarah Jessica Parker and Elizabeth Hurley, to name but a few.




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Saturday, 4 July 2009

Monsoon Trends 'Fashion Under The Umbrella'

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Monsoon is one more opportunity for fashionistas to display a fashion statement.

Every time when the sky opens and there is a heavy downpour, people lose interest in dressing and going out of their houses. But this is the right season to organize a cheerful wardrobe, wear bold colors and have a fashion fiesta. Saggy clothes and wet boots are a part of the monsoon, but right choice of accessories, will help to dodge the puddles and give a trendy look. The first and best clothing would be colorful raincoats. Cream, brown and black make normal attire, whilst a pink coat with a belt will look attractive. Any clothing ranging from tops, skirts, and dresses will go with the season, while a knee length costume along with a colored pair of leggings would best sustain the monsoon sprit.


Hues for the Rain:


Designers say that bright shades of indigo, green and blue hold good for monsoon. Various hues of sea to dark shades of green will be the choice of the season. Designer's favorite palette of purple, lemon yellow and white are also the best picks of monsoon. Not just vibrant colors, but even light hues of fuschia pink and soft pastels of pink, orange and peach help to lighten the mood. Wrinkle free clothing in dark shades of black and brown make an ideal formal wear. Beige tined with multi-colors and black seem perfect during the rain.


Fabrics for the Rain:

Blended fabrics of polynylon and, cotton will be ideal. A right choice of fabric is more important, as some of them lose their sheen and get spoilt quickly once they get wet. Avoiding crepe and chiffon clothes are desirable, as they will lose their sheen one they become wet. Capri and beach wear designed with a proper fit will flatter the shape and also protect the wearer from wet conditions. Cool casuals for the season would be a jeans fitted with a cotton shirt. Silk and rayon will also make a popular choice during this season adding depth to the hues with variances in the color palette which is otherwise not seen.





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Friday, 3 July 2009

‘Eco-friendly is on-trend in home textiles’ – NYIGF

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The summer 2009 Home Textiles Market Week in New York will feature a fresh mix of international and domestic resources, as well as an influx of "green" and sustainable products, with more than 40 companies joining the market's nearly 500 mid-to-high-end home fashions suppliers this summer.

The semi-annual market, which is produced and promoted cooperatively by the New York International Gift Fair(NYIGF) at New York City's Jacob K. Javits Center and Passenger Ship Terminal Pier 94, 230 Fifth Avenue and 7 W New York, will run Friday, August 14, through Thursday, August 20.

"Eco-friendly is on-trend in home textiles and several market newcomers specialize in 'green' products," said Dorothy Belshaw, GLM senior vice president and NYIGF directory. "In addition, a wealth of new resources from Canada, France, Japan, India and Pakistan will provide buyers with easy access to unique merchandise from around the world."

Of the companies new to Home Textiles Market Week,several produce environmentally-responsible merchandise, or import products through Fair Trade agreements with developing countries. For example, Table Manors offers a line of biodegradable placemats and napkins; Green 3 specializes in organic cotton wearables; and Sustainable Threads carries contemporary home and personal wear goods sourced through Fair Trade arrangements.

Twelve companies will join NYIGF-both in At Home featuring Home Textiles at the Jacob K. Javits Convention Center and in other NYIGF divisions. These include: Cotton of the Nile; Designer's Guild USA; Green 3; Kat Burki Home; The Koko Company; Linen Way; Mingei Japan; Papillon Linens & Dreamfit; Sin in Linen; Sivaana; Sorcha; and Sustainable Threads. Some 200 home fashion resources will be located at the Javits Center.





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Thursday, 2 July 2009

Polo Ralph to design Olympic Parade Outfits for US teams

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Polo Ralph Lauren announced that it will continue its relationship with the U.S. Olympic Committee (USOC) as an Official Outfitter of the U.S. Olympic and Paralympic Teams for the 2010 and 2012 Olympic and Paralympic Games.

As a continuation of the Company’s involvement in the 2008 Olympic and Paralympic Games in Beijing, Polo Ralph Lauren will be designing the official Opening Ceremony and Closing Ceremony Parade Outfits for the U.S. Teams for both the 2010 Olympic and Paralympic Winter Games in Vancouver and the 2012 Olympic and Paralympic Games in London. In addition Polo Ralph Lauren has created a unique collection of village wear apparel and accessories that will be provided to the athletes on these teams.

“The Olympic Games are the greatest sporting event in the world and we are incredibly honored to play a part and celebrate the achievements of American athletes,” said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications.

For the 2010 Olympic and Paralympic Winter Games, Polo Ralph Lauren has designed and created a collection of authentic sporting apparel which embodies the spirit of American athleticism and sportsmanship. Celebrating the rich history of the Olympic Games with a nod to the Lake Placid Games of 1932, the clothing will showcase a classic Americana and patriotic palette of red, white and blue.

“We are thrilled that Polo Ralph Lauren will be returning to outfit Team USA at the Olympic and Paralympic Games in Vancouver and London,” said USOC Chief Marketing Officer Lisa Baird. “Polo Ralph Lauren is an iconic American company and we greatly appreciate the elevated style and classic look that will be donned by U.S. athletes at the Opening and Closing Ceremonies and throughout the Games. It is a look that we feel all Americans will be proud to wear as they support Team USA in 2010 and 2012.”




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Wednesday, 1 July 2009

Fashion & beauty retailer ASOS crowns successful year

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The UK’s “Aim Company of the Year”, ASOS plc, has crowned a successful year by winning the prestigious “Grand Prix for best overall investor relations” for Companies on a small-cap exchange at the IR Magazine UK & Continental Europe Awards 2009.

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK's largest independent online fashion and beauty retailer and offers over 24,700 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty.

Today it exports to 58 countries around the world with Ireland, Denmark, Sweden, France and the US being the top five performing countries outside the UK.

This week, ASOS announced record sales, up 104% to £165 million, and profits before tax figures of £14.1 million up 93% on the previous year. International sales were up 303%.to over £32 million. Sales over the last five yeas have grown at a compound annual rate of 87% and earnings per shares by 81%.

Over the last five years the investor relations has been led by founder and Chief Executive Nick Robertson and former Finance Director, Jon Kamaluddin, who now heads the company’s international operations. However, Robertson is quick to point out that this is a team effort: “Asos has been built on a great team of people. We employ over a thousand people between our head office in London and our fulfilment centres in Hemel Hempstead and without them this business would not enjoy the success that it does today.”




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